Several Vietnamese ethnic minority groups live in northern Vietnam, close to the village of Sapa. Each group have their own unique textile traditions.

The Hmong people use fabrics made from the hemp plant. This is grown in the villages, picked at the end of each year, dried and processed manually into thread that is woven into cloth. All textiles are dyed using natural plant based colours. The indigo plant is used as the base for much of the dyeing.

t is the Hmong people that produce the textiles for the True Blue products. The weaving of the hemp, the dying and way of making patterns is a tradition transferred from generation to generation. Patterns are made using bee-wax and have symbolic traditional meanings.

The True Blue collection is based on both new and vintage indigo textiles in hemp and cotton.